Saturday, 13 October 2001 : "News ticker permanence now!"Here's my suggestion for the day. I'm surely not the first to think it... in fact, it's obvious, really, but clearly it hasn't gotten the attention it deserves yet, or the wrong people are in control, or something.
The news ticker that now runs at the bottom of CNN, MSNBC, and Fox News almost all of the time has proved useful in conveying relevant factlets or even entirely other stories while the main screen delivers mostly talking heads in the main part of the window.
But when ads come on, the ticker disappears and, really, that's usually when I switch channels to check another news station. Keeping the ticker on the screen all the time would make it more likely that I'd just leave the channel where it is.
Why does the ticker go away during ads [he asked him knowingly]? Surely advertisers prefer it that way; some distracting (or even tragic) story might run across the bottom of a short film intended to convince you that (a) people judge you by your car and (b) yours isn't sexy or mysterious enough. Surely they would lobby against losing the bottom one-twelfth of the screen.
But so what? Who's in charge, the advertisers or the network and its mission? Don't bother answering that.
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