Sunday, 13 January 2002 : "'Google effect'"Noodling about Google: I agree with these musings by Dan Gillmor:
`Google effect' reduces need for many domains [Mercury News, via Tomalak]
With the rise of search tools that unerringly bring you to the page you want [Google], the need for a highly specific domain name -- one that a casual Web user would be able to guess -- has practically disappeared.
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